This innovative collaborative work-the first to focus on Buddhist tourism-explores how Buddhists, government organizations, business corporations, and individuals in Asia participate in re-imaginings of Buddhism through tourism. Contributors from religious studies, anthropology, and art history examine sacred places and religious monuments as they have been shaped and reshaped by socio-economic and cultural trends in the region. Following an introduction that offers the first theoretical understanding of tourism from a Buddhist studies' perspective, early chapters discuss the ways Buddhists and non-Buddhists imagine concepts and places related to the religion. Case studies highlight Buddhist peace in India, Buddhist heavens and hells in Singapore, Thai temple space, and the future Buddha Maitreya in China. Buddhist tourism's connections to the state, market, and new technologies are explored in chapters on Indian package tours for pilgrims, thematic Buddhist tourism in Cambodia, the technological innovations of Buddhist temples in China, and the promotion of pilgrimage sites in Japan. Contributors then situate the financial concerns of Chinese temples, speed dating in temples in Japan, and the diffuse and pervasive nature of Buddhism for tourism promotion in Ladakh, India. How have tourist routes, groups, sites, and practices associated with Buddhism come to be possible and what are the effects? In what ways do travelers derive meaning from Buddhist places? How do Buddhist sites fortify national, cultural, or religious identities? The comparative research in South, Southeast, and East Asia presented here draws attention to the intertwining of the sacred and the financial and how local and national sites are situated within global networks. Together these findings generate a compelling comparative investigation of Buddhist spaces, identities, and practices.

Southeast China is a traditional stronghold of Buddhism, but little scholarly attention has been paid to this fact. Brian Nichols’s pioneering book, Lotus Blossoms and Purple Clouds, centers on a large Buddhist monastery in Quanzhou and combines ethnographic detail with stimulating analysis to examine religion in post-Mao China. Nichols conducted more than twenty-six months of field research over a fourteen-year period (2005–2019) to develop a re-description of Chinese monastic Buddhism that reaches beyond canonical sources and master narratives to local texts, material culture, oral history, and living traditions. His work decenters normative accounts and sheds light on how Buddhism is lived and practiced. It introduces readers to Quanzhou Kaiyuan Monastery and its community of clergy striving to revive traditions after the turmoil of the Maoist era; the lay Buddhists worshiping in the monastery’s courtyards and halls; the busloads of tourists marveling at the site’s buildings and artifacts, some dating as far back as the Tang Dynasty (ninth century); and the local officials dedicated to supporting—and restricting—the return of religion. Using gazetteers, epigraphy, and other archival sources, Nichols begins by tracing the history of Quanzhou Kaiyuan Monastery from the Tang Dynasty to the present, noting the continued relevance of preternatural events like the lotus-blooming mulberry trees and auspicious purple clouds associated with the founding of the monastery. The contemporary monastery is then explored through ethnographic participation/observation and interviews. Nichols uncovers a number of unexpected features of Buddhist religious life, making a case for the fundamentally liturgical nature of Buddhist monastic practice—one marked by a program of daily dharaṇi (sacred text) recitation, esoteric traditions, and ancestor veneration. Finally, he presents an innovative spatial analysis of the Quanzhou Kaiyuan Monastery temple that reveals how different groups engage with the site to create a place of religious practice, a tourist attraction, and a community park.

Southeast China is a traditional stronghold of Buddhism, but little scholarly attention has been paid to this fact. Brian Nichols’ pioneering book, Lotus Blossoms and Purple Clouds, centers on a large Buddhist monastery in Quanzhou and combines ethnographic detail with stimulating analysis to examine religion in post-Mao China. Nichols conducted more than twenty-six months of field research over a fourteen-year period (2005–2019) to develop a re-description of Chinese monastic Buddhism that reaches beyond canonical sources and master narratives to local texts, material culture, oral history, and living traditions. His work decenters normative accounts and sheds light on how Buddhism is lived and practiced. It introduces readers to Quanzhou Kaiyuan Monastery and its community of clergy striving to revive traditions after the turmoil of the Maoist era; the lay Buddhists worshiping in the monastery’s courtyards and halls; the busloads of tourists marveling at the site’s buildings and artifacts, some dating as far back as the Tang Dynasty (ninth century); and the local officials dedicated to supporting—and restricting—the return of religion. Using gazetteers, epigraphy, and other archival sources, Nichols begins by tracing the history of Quanzhou Kaiyuan Monastery from the Tang to the present, noting the continued relevance of preternatural events like the lotus-blooming mulberry trees and auspicious purple clouds associated with the founding of the monastery. The contemporary monastery is then explored through ethnographic participation/observation and interviews. Nichols uncovers a number of unexpected features of Buddhist religious life, making a case for the fundamentally liturgical nature of Buddhist monastic practice—one marked by a program of daily dhara?i (sacred text) recitation, esoteric traditions, and ancestor veneration. Finally, he presents an innovative spatial analysis of the Quanzhou Kaiyuan Monastery temple that reveals how different groups engage with the site to create a place of religious practice, a tourist attraction, and a community park.

This innovative collaborative work-the first to focus on Buddhist tourism-explores how Buddhists, government organizations, business corporations, and individuals in Asia participate in re-imaginings of Buddhism through tourism. Contributors from religious studies, anthropology, and art history examine sacred places and religious monuments as they have been shaped and reshaped by socioeconomic and cultural trends in the region. Following an introduction that offers the first theoretical understanding of tourism from a Buddhist studies' perspective, early chapters discuss the ways Buddhists and non-Buddhists imagine concepts and places related to the religion. Case studies highlight Buddhist peace in India, Buddhist heavens and hells in Singapore, Thai temple space, and the future Buddha Maitreya in China. Buddhist tourism's connections to the state, market, and new technologies are explored in chapters on Indian package tours for pilgrims, thematic Buddhist tourism in Cambodia, the technological innovations of Buddhist temples in China, and the promotion of pilgrimage sites in Japan. Contributors then situate the financial concerns of Chinese temples, speed dating in temples in Japan, and the diffuse and pervasive nature of Buddhism for tourism promotion in Ladakh, India. How have tourist routes, groups, sites, and practices associated with Buddhism come to be possible and what are the effects? In what ways do travelers derive meaning from Buddhist places? How do Buddhist sites fortify national, cultural, or religious identities? The comparative research in South, Southeast, and East Asia presented here draws attention to the intertwining of the sacred and the financial and how local and national sites are situated within global networks. Together these findings generate a compelling comparative investigation of Buddhist spaces, identities, and practices.

With well over a 100 million adherents, Buddhism emerged from near-annihilation during the Cultural Revolution to become the largest religion in China today. Despite this, Buddhism's rise has received relatively little scholarly attention. The present volume, with contributions by leading scholars in sociology, anthropology, political science, and religious studies, explores the evolution of Chinese Buddhism in the post-Mao period with a depth not seen before in a single study. Chapters critically analyze the effects of state policies on the evolution of Buddhist institutions; the challenge of rebuilding temples under the watchful eye of the state; efforts to rebuild monastic lineages and schools left broken in the aftermath of Mao's rule; and the development of new lay Buddhist spaces, both at temple sites and online. Through its multidisciplinary perspectives, the book provides both an extensive overview of the social and political conditions under which Buddhism has grown as well as discussions of the individual projects of both monastic and lay entrepreneurs who dynamically and creatively carve out spaces for Buddhist growth in contemporary Chinese society. As a wide-ranging study that illuminates many facets of China's Buddhist revival, Buddhism after Mao will be required reading for scholars of Chinese Buddhism and of Buddhism and modernity more broadly. Its detailed case studies examining the intersections among religion, state, and contemporary Chinese society will be welcomed by sociologists and anthropologists of China, political scientists focusing on the role of religion in state formation in Asian societies, and all those interested in the relationship between religion and social change.